Our story Linen Tales was first introduced to the world in our own home. To show that the new look made home more beautiful, we opened our living room doors for everyone to visit. We wanted to show how beautiful linen textiles can be while merging the tradition and history of this fabric with a modern interior, all set up in a 16th century building. It all started with reimagining the fabric. We wanted to keep the Lithuanian linen traditions, but the grey rough linen hardly made contemporary life rituals inspiring. Our formula was to infuse more colours and softness. And it worked. What started as a small open house store, quickly became a brand with clients all over the world. Objectives & Strategy Linen Tales strengths are the uniqueness and diversity of the patterns & colours. Every effort is made to boost the brand’s value through the long-term development of product, store and distribution concepts. Made to last By creating products of high quality we want to encourage...